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Updated: Dec 12, 2021

It is common for artists to turn their attention toward live concert entertainment companies as they seek ways to enhance revenue streams and attract new audiences.

When considering the various factors that go into a collaboration with a live concert entertainment company, it is important to think about your values and what you are looking for in terms of financial return. It is also essential to consider the amount of time you have available to dedicate to planning, marketing, and producing concerts. You may find that some companies are not a good match because they require too much of your time or do not provide enough opportunities for income generation. Here are some factors you should consider when choosing a concert production company:

The Type Of Promoter

There are three different types of promoters: independent contractors, booking agents, and concert producers. Booking agents are the largest number of promoters in the live entertainment business, which means that if you decide to go with an agency, you will have a lot of options. The disadvantage is that they may not have enough marketing power to help your career grow as much as you would like.

Getting Paid

It is important to know how you are going to get paid. If the live concert promotion company does its funding for tours, the pay can be very low or non-existent unless there are guarantees from other sources such as the venue or ticket sales. However, if the promoter has partners who provide funding, the promoter will share some of those funds with you, depending on your contract agreement.


Many artists believe in the power of branding, and they want to be able to develop their brand using marketing strategies, which include artwork on posters, tickets, press releases, etc. If you like the idea of presenting yourself as an artist whose name is associated with a company's product, this could be very appealing. This is also helpful if you have had success with your own live concert production company in another city or country where you would like to expand your audience without having to do all the work.

Venue Size

You will need to think about how many people can afford tickets for each performance to bring revenue that will benefit both parties. It might not make sense for you to perform at smaller venues if you are hoping for higher ticket sales. If the concert promoter has a national or international reputation, this could help you sell more tickets because fans may feel like they are getting celebrity treatment.

Marketing Power

The main reason to join forces with an established live concert entertainment company is that it will do all the heavy lifting in marketing your act, including press releases, advertising, and internet publicity efforts. You might have a great product, but without some serious marketing effort, no one is going to know about your music or performances.

Suppose you decide that partnering with a live concert entertainment company is a good option for your career development plan. In that case, it is important to find out what services are available and how much control you will have over your branded product.

Show City is a live entertainment and promotions company that produces a wide range of events, events, shows and festival style entertainment. Contact us today for more details.

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